“You gotta put your heart in it, and then you’ve gotta get some luck. Fourteen year old, hoops-loving Calvin Cambridge (Lil' Bow Wow) has a dream: to be a famous basketball player - to mix it up among the NBA's greatest. You gotta put your soul into it,” Pitzel said. When asked what goes into a creating an iconic ad, he says it's not much different than the ingredients of winning a championship. While he thought the spot was great and witnessed it become a pop culture staple, he couldn't have predicted it would still be discussed nearly three decades later. Now retired in Phoenix, Pitzel had fond memories of working on that project - his kids appear in the commercial and played one-on-one with Jordan during takes. Ive thought of like 10 SNL sketches with old Don working in present day. If we'd just done it with the 'Jungle Book' music, it would have been a cute little spot, but it never would have resonated like it did." Band pivots The song that changed the decade Why DMB is Jimmy Show more. "As it turned out, it was way better that I wrote the song because that's what people remember. ![]() "I heard that instrumental opening that I'm like, 'Oh, my God. Gatorade’s exigence lies within their philosophy that you can to be like Michael Jordan too if you drink Gatorade. ![]() I believe Gatorade was trying to gear toward an adolescent audience most likely ranging from the ages of six to twelve. We want to #BeLikeMike forever.⚡️ /BzBb0PTbz1- Gatorade May 2, 2020 The video was a 1991 Gatorade commercial entitled Be Like Mike.
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